Aditya Birla Real Estate said the exceptional response from homebuyers was driven by over 30 amenities, catering to wellness, social, kids and sports, and the “standout, vibrant open spaces,” providing “serene and meaningful daily experiences.”
Aditya Birla Real Estate Limited’s (ABREL) wholly owned subsidiary Birla Estates Pvt. Ltd. has attained record sales of more than ₹1,800 crore with its premium residential project in Gurugram, Birla Pravaah, the company announced in an exchange filing on Tuesday, December 9.
The project, located in Sector 71, consists of 492 units which were sold out within 24 hours of launch, ABREL said, “marking a significant milestone for the brand and further reaffirming its strong growth momentum in the NCR market.”
Birla Pravaah is spread across 5.075 acres, offering large open green spaces, that make up nearly 70% of the developed area and “thoughtfully designed” residential buildings.
The company said the exceptional response from homebuyers was driven by over 30 amenities, catering to wellness, social, kids and sports, and the “standout, vibrant open spaces,” providing “serene and meaningful daily experiences.”
Calling Birla Pravaah a “one-of-its kind development,” KT Jithendran, MD & CEO at Birla Estates said, “Every detail has been meticulously crafted to create homes that inspire and elevate the everyday lives of modern families. Our legacy continues to strengthen with every project we deliver.”
The response leading to record sales figures in a small period of time proves the demand for premium housing in NCR. “With this milestone, Birla Estates further deepens its presence in one of India’s fastest-growing real estate markets,” Jithendran added.
The project is situated on Gurugram’s Southern Peripheral Road, offering connectivity to NH48, Golf Course Extension, Sohna Road and the Dwarka Expressway. Its strategic location in a well-connected neighbourhood adds to Birla Pravaah’s appeal.
The company said the project has received a Gold pre-certification from the Indian Green Building Council (IGBC). It features five towers, with some floors offering just two apartments to enhance privacy. The development includes spacious 3 BHK and 3 BHK + utility homes designed to maximise natural light and ventilation, creating bright, airy living spaces.
Birla Pravaah’s showing follows the strong response to Birla Arika in Gurugram’s Sector 31, where Phase 1 clocked around ₹3,000 crore in sales across nearly 300 units, making it one of NCR’s most successful luxury launches in recent years.
The back-to-back milestones bolster Birla Estates’ momentum in the region, supported by an expanding Gurugram portfolio that includes Birla Navya (Sector 63A) and Birla Arika, reinforcing its position as a key developer in the premium housing segment.
ABREL reported a 3% year-on-year rise in consilidated profit to ₹855 crore in the September quarter. Consolidated revenue rose 4% year-on-year to ₹12,481 crore. Net profit for the quarter came in at ₹882.5 crore for Q2 FY26, compared with ₹1,015 crore a year earlier, when results included a one-time gain of ₹167 crore.
Shares of the company were trading at ₹1,619.60, down 2.29% at 11:14 am on Tuesday. The stock has fallen 6.67% in the last one month.
Source : CNBC Tv 18
